Hope. Faith. Peace. Prosperity.
Well, it’s almost over. What is “it” you might ask? “It” is whatever you want it to be. As we enter 2021 and reflect on 2020, we leave so much behind. Some have lost loved ones. Some have lost jobs. Some have lost businesses. Some have lost themselves. Regardless of how this year affected you, your family, friends, community or loved ones, please believe that 2021 is the start of something great.
According to exalted philosophers, everything is created twice: first in your psyche and then in reality. So, let’s visualize and start with the end in mind. If you remain unsure of what 2021 will bring, simply hope for a better tomorrow. Maintain faith in our scientists, healthcare workers and first responders. Pray for peace of mind, spirit, body, and soul. Prepare for economic breakthroughs and then plan for prosperity.
As you ring in the new year and clean your closets, clear your cupboards, and rid your pantries of unnecessary items, be sure to fill your cups, bowls, and spirits with hope, faith, peace, and prosperity. I know I will.
– Cheryl McCants, president & CEO
Impact Updates
Welcome Aboard
Impact welcomes our new Digital Content Manager, Elizabeth Benson. You may recognize Elizabeth from previous newsletters; she started as an Impact intern this past summer and was a perfect fit for our team. Be on the lookout for her creative designs and strategies in Impact social media and beyond!
Booker's Soul Food Starters
This Black-woman-owned business brings families back to the table with soul food seasoning kits. Booker’s seasoning packets help home cooks make soul food in a snap. Purchase the produce and let Booker do the rest. Even better, husband and wife team, Claude and Crystal Booker, donate proceeds from each purchase toward Black education. Pick up a packet of goodness today.
Altaponics
Altaponics provides innovative water filtration systems. Perfect for home-based hydroponic gardening, the Alta RO 400 leads the pack of premiere systems.
Watch Us Work
Giving Back: Morgan Speaks with Rutgers Students
In October, Morgan joined a virtual career panel for Rutgers University’s Arts, Media, and Entertainment students. Alongside panelists from ABC-TV, New Jersey Performing Arts Center, Premiere Creative, and other noteworthy creative organizations, Morgan discussed her work with Impact and offered advice to current students. Takeaways included 1) Secure an internship, 2) always keep learning, and 3) seek behind-the-scenes or virtual work until major in-person events begin again.
Marketing Momma's Webinar
Cheryl presented a webinar in partnership with Rutgers Newark Small Business Development Center in November. She discussed strategies for creating an online marketing framework that engages the ideal customer. Her class of aspiring entrepreneurs and small business owners all took away actionable plans to enhance their work.
Cheryl's Award-Winning Pitch
Impact provided digital support for the NY & NJ MSDC’s 2020 virtual Business Opportunity Exchange in November. Cheryl also participated in the Perfect Pitch Competition and won first place! We congratulate her and all participants for their great pitches.
Networking with the Best in the Business
Team Impact logged on to participate in the Newark Regional Business Partnership’s Partners & Leaders Awards Presentation and Holiday Networking a few weeks ago. An NRBP Board Member, Cheryl led the event’s business-development discussions and networking session. Everyone had a great time at this virtual outing and enjoyed meeting other greater Newark area professionals and business owners.
Social Media Ambassador
A special thank you goes out to our Social Media Ambassador, Michelle D. Smith.
Thank you for your continuous support of Impact!
On the Horizon
Effective Digital Marketing Campaigns: An Interactive Online Session
Cheryl is mentoring during NJ Advance Media’s BizWomen Mentoring Monday on February 22, 2021. Women are encouraged to join as mentees and receive expert advice. Click here to secure your early-bird tickets.
More on the Way!
Impact is looking forward to releasing our DE&I e-book and Marketing Momma podcast in early 2021. We have exciting projects in the works, so stay tuned!
Client News
Booker’s Soul Food Starters catches the eyes of local and regional home chefs alike.
Click here to see their story.
Another Successful Virtual Event
The NY & NJ Minority Supplier Development Council held its annual Business Opportunity Exchange in November. The Council adapted their major event to a virtual format and brought their signature programs to remote offices. Impact helped plan and promote the Exchange with great success including a large turnout of enthusiastic MBEs and helpful corporate members.
Financial Support for MBEs
The NMSDC Business Consortium Fund continues to support businesses through the pandemic. Their team of financial experts help businesses acquire the conventional loans they need, as well as PPP forgiveness. Click here to learn more about BCF.
The Impact Blog
Ever ask yourself: What can I do to avoid Zoom fatigue? or Why am I so tired of online meetings? If you have, then this blog is for you. Read more
Diversity Equity & Inclusion: Do You Know the Facts? As the #BlackLivesMatter movement continues, DE&I must gain traction in all parts of our country – including your business. Read more
Intentional Marketing: How to Cut Through the Chaos and Steer Clear of Cancellation. These stories of success and failure demonstrate the importance of intentional marketing. Read more
LinkedIn Wants You to Tag Your Friends and Colleagues. LinkedIn users noticed that tagging people in posts greatly boosts views and engagement. Learn how to make the algorithm work for you. Read more
Impact’s Reawakening Plan is an informational read that can help keep you and your colleagues safe. Are you following all the precautions Team Impact recommends? Read more
Our Latest Accomplishments
CEO Cheryl McCants was inducted into the Marquis Who’s Who. This list of noteworthy and accomplished individuals serves as one of the most elite biographical resources to date. Cheryl’s inclusion in Marquis’ Who’s Who stands as a testament to her hard work, expertise, and noteworthy talent. Read more here
Cheryl recently became a board member for the New York & New Jersey Minority Supplier Development Council (MSDC) as well as their MBE Input Committee Chair. Impact is a longstanding National MSDC member, and we are thrilled to see Cheryl take on these leadership positions as she continues to give back to our communities.
Expertise Recognizes Impact
Let’s celebrate! Expertise named Impact one of the best public relations firms in Newark, NJ. The Expertise team independently researched and evaluated firms based on qualifications, reputation, experience, availability, and professionalism. We continue to lead the way with equitable, inclusive, and far-reaching communication campaigns.
Tell Us What You Think
Interested in booking Cheryl to speak at your next event? Let us know.
Click here to send a request.
Why Clients Choose Impact
Learn what our clients already know! See past projects for a sampling of our work. Connect with us to start making an Impact today.